{"id":11192,"date":"2015-10-23T07:55:22","date_gmt":"2015-10-23T05:55:22","guid":{"rendered":"https:\/\/carlosmarca.com\/?p=11192"},"modified":"2021-02-06T10:39:19","modified_gmt":"2021-02-06T09:39:19","slug":"novedad-las-paginas-facebook-llamadas-la-accion","status":"publish","type":"post","link":"https:\/\/carlosmarca.com\/novedad-las-paginas-facebook-llamadas-la-accion\/","title":{"rendered":"Novedad en las p\u00e1ginas de Facebook: Llamadas a la acci\u00f3n"},"content":{"rendered":"\n<p>Hace varios meses<strong> Facebook<\/strong> nos anunciaba su nueva opci\u00f3n de \u201cLlamada a la acci\u00f3n\u201d mediante un bot\u00f3n que incluir\u00eda en sus p\u00e1ginas de Facebook.<\/p>\n\n\n\n<p>Desde hace un par de d\u00edas ya podemos hacer uso de esta nueva alternativa que nos permite enlazar directamente con la p\u00e1gina que nosotros queramos.<\/p>\n\n\n\n<p>A\u00f1adir el bot\u00f3n es muy sencillo, solamente debemos pulsar en la pesta\u00f1a que nos aparece en nuestra p\u00e1gina, <strong>\u201cCrear llamada a la acci\u00f3n\u201d<\/strong>.<\/p>\n\n\n\n<p>Una vez pulsada nos dar\u00e1 la opci\u00f3n de elegir qu\u00e9 tipo de bot\u00f3n deseamos incluir. Con lo cual, cualquier usuario que visite nuestra p\u00e1gina en Facebook y pulse dicho bot\u00f3n, ser\u00e1 derivado directamente a la p\u00e1gina web que hayamos decidido. En el caso de que tengamos una tienda online, podremos enlazarlos con dicha p\u00e1gina.<\/p>\n\n\n\n<p>Se han incluido siete botones diferentes que podemos agregar a la parte superior de la p\u00e1gina, d\u00f3nde se encuentra la cabecera, justo al lado del bot\u00f3n <strong>\u201cMe gusta\u201d.<\/strong><\/p>\n\n\n\n<p>Lo podremos desactivar cuando queramos. Los botones disponibles son los siguientes: Reservar, Contactarnos, Usar aplicacin, Jugar, Comprar, Registrarte y ver v\u00eddeo.<\/p>\n\n\n\n<p>Adem\u00e1s, Facebook nos permite acceder a estad\u00edsticas derivadas de los clics recibidos durante los \u00faltimos 7 d\u00edas.<\/p>\n\n\n\n<p>Hoy en d\u00eda las p\u00e1ginas de Facebook son un punto de encuentro importante entre las empresas y sus clientes. Todas deber\u00edan disponer de un espacio en Facebook en el que poder interactuar y generar feedback con su p\u00fablico, ya que es muy importante poder entablar conversaciones con aquellos que nos leen, nos compran o simplemente nos escuchan.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Source:<span style=\"font-size: 1.4rem; line-height: 1.35;\"> Blog<\/span> Social Media<\/h5>\n","protected":false},"excerpt":{"rendered":"<p>Hace varios meses Facebook nos anunciaba su nueva opci\u00f3n de \u201cLlamada a la acci\u00f3n\u201d mediante un bot\u00f3n que incluir\u00eda en sus p\u00e1ginas de Facebook. Desde hace un par de d\u00edas ya podemos hacer uso de esta nueva alternativa que nos permite enlazar directamente con la p\u00e1gina que nosotros queramos. A\u00f1adir el bot\u00f3n es muy sencillo, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":13790,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[48,170,42],"tags":[51,49,50,52],"_links":{"self":[{"href":"https:\/\/carlosmarca.com\/wp-json\/wp\/v2\/posts\/11192"}],"collection":[{"href":"https:\/\/carlosmarca.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/carlosmarca.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/carlosmarca.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/carlosmarca.com\/wp-json\/wp\/v2\/comments?post=11192"}],"version-history":[{"count":0,"href":"https:\/\/carlosmarca.com\/wp-json\/wp\/v2\/posts\/11192\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/carlosmarca.com\/wp-json\/wp\/v2\/media\/13790"}],"wp:attachment":[{"href":"https:\/\/carlosmarca.com\/wp-json\/wp\/v2\/media?parent=11192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/carlosmarca.com\/wp-json\/wp\/v2\/categories?post=11192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/carlosmarca.com\/wp-json\/wp\/v2\/tags?post=11192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}